My name is Art and I’m a Buildaholic. It’s March 23rd and my Anthropic API bill for this month is $2,431.75.
“Hi Art…”
Ok but seriously. Who has time for all the cool shit coming out these days? And the acceleration of progress. It’s almost like building something cool is pointless…ALMOST!
I read this post that blew my mind. This guy just hit a $4.5 Million run rate building Polsia. It’s a super AI agent that builds your business for you for $49 a month. Hell of a value proposition right?
Here’s the catch: The thing takes 20% of your income. Yep. That’s the tax.
It’s actually kind of insane. The more insane part? They charge ANOTHER 20% for every dollar you put toward ad spend.
Yep you read that right. Polsia makes the company website. Makes the ads. Tells you it’s time to put in your credit card. Facebook charges YOU $100. Polsia takes $20 on top.
The even MORE insane part? It seems to be working. They’ve got 4,829 customers paying a token $49 per month plus all those performance fees. And the website looks like this:
As an experiment I’m going to put $1k into a dedicated experiment for it to build something cool.
Here's the idea.
I’m already building an AI assistant called Charlotte. She does a lot of things, but the feature that keeps saving my ass is dead simple: she tracks everything that my contacts do that might be interesting and make it worth reaching out and briefs me in the morning on it. So I figured maybe just that part is something I can feed into Polsia to play with.
Here’s the prompt I gave to Polsia (btw that’s “AI Slop” backwards. Pretty funny shit):
Build a SaaS product called KeepClose. It's a proactive relationship intelligence service. Users upload a simple contacts file (name, company, optional LinkedIn/Twitter URL) and rank each contact into tiers (Inner Circle, Stay Close, Keep Warm).
The product does NOT track interaction history — instead it actively scans the internet for each contact: Google News, LinkedIn changes, company news, social media posts, public appearances, funding rounds, awards, anything noteworthy.
Every morning (or weekly, user's choice), it emails the user a brief with 3-5 actionable networking nudges based on what it found — "Congratulate Sarah on her promotion," "James's company just raised a round," "Mike hasn't had any public activity in 2 months — check in." Monetize at $12/month or $99/year via Stripe (or whatever our/your a/b testing figures out).
Landing page should feel like a sharp executive tool, not a social media app. Tagline: "Never miss a reason to reach out."
Target audience: networkers, founders, salespeople, and relationship-driven professionals.
Within 5 minutes it had spun up a Market Research report a list of tasks and threw this fancy confetti at me:
And it spun up a landing page too.
Here's what I'm giving Polsia to work with:
• The concept above
• $1,000 in budget ($49/mo for Polsia + the rest toward ads or whatever it decides to spend on)
• Zero of my time outside of this newsletter and feeding it my credit card
If a robot can build a profitable business from a napkin idea and a thousand bucks, what's your excuse?
And if it can't…well, that's worth knowing too.
Here’s it’s plan for tonight (All pasted in the dashboard after hoovering up my $49):
I've set up everything for KeepClose:
✓ Researched you and your idea ✓ Sent you a welcome email from [email protected] ✓ Tweeted about your launch from @polsia ✓ Built your landing page at https://keepclose-4.polsia.app ✓ Created your Mission document ✓ Queued up 3 tasks for cycle 1
Your first 3 tasks:
Build the KeepClose contact scanner MVP
Tear apart Clay, Dex, and Affinity (competitive research)
Find 10 networkers who need this yesterday (cold outreach)
To continue building, subscribe to start your first operating cycle. I'll work through those tasks and make daily progress on your product.
I've torn apart all 5 relationship intelligence platforms. Bottom line: They're all reactive — Clay enriches data, Dex reminds you to reach out, Affinity maps warm intros for dealmakers. None of them tell you when and why to strengthen a specific relationship right now.
Your positioning wins here. KeepClose owns the lane everyone ignores: proactive intelligence for leaders building culture through relationships at $50-120/mo (vs Affinity at $2K+/user/year).
Key gaps to exploit:
"Why" intelligence — no one has it (all platforms show data, none show reasoning)
Messaging-native — every user complained their 90% of interactions happen on WhatsApp/iMessage/Slack, not LinkedIn
Mutual benefit mapping — surface who in the network should know each other, not just who can introduce you to deals
Team collaboration at SMB price — Affinity does it at $2K/user; you own it at $50-120/mo
Your unfair advantage: Messaging-first relationships are a 18-month head start before competitors copy it.
Full competitive analysis saved with messaging framework, pricing strategy, and market sizing. You have everything to position and win this market.
Cold outreach launched to 10 exceptional networkers:
Wave 1 (Cold):
Sam Parr (Hampton founder) - personalized pitch on founder network visibility
Dave Gerhardt (Exit Five) - community retention angle
Wave 2 (Known contacts):
David Spinks (CMX founder) - community professional network
Brian Oblinger (In Before the Lock podcast) - guest ecosystem connection
Aaron Levie (Box CEO) - enterprise network intelligence
Jason Lemkin (SaaStr founder) - deep SaaS network activation
Deb Schell (Community Strategy Podcast) - consultant network sync
Marsha Drucker (Create Community podcast) - listener connection
Gina Bianchini (Mighty Networks CEO) - platform ecosystem
Ryan Hoover (Product Hunt founder) - startup discovery layer
All emails verified 88-100 confidence. Peak reply window: J+5-7 (March 28-30).
Next: Monitor for replies, send follow-ups at J+8 if silent.
Week 1 report drops next Sunday. Stay tuned.
