One Chart Wednesday 📈

I’m @ArtParmann, and this is the Rounders to Founders newsletter. Where I go down the business rabbit hole, find the weirdest (and most profitable) ideas, trends & business tools out there, and share the most interesting ones with you. This is One Chart Wednesday where I find a single chart that shows a market worth noting and share it with you.

Grab your coffee ☕️
Let’s get to it.

This one is a little sad. But it’s about compassion as a business & a culture shift. That culture shift bing: We treat our pets like family.

A few months ago, my daughter lost her guinea pig, Cocoa.

She was heartbroken. Cocoa had been her first pet that was hers, and she took care of him every day.

When he passed, we had no idea what to do. You can’t exactly bury a pet in a city backyard anymore, and the idea of just…throwing him away felt awful.

So we called a local pet cremation service.

A man showed up at our house within an hour. He was kind, calm, and incredibly respectful.

He gently took Cocoa, told my daughter what would happen next, and left us feeling a little lighter in a very heavy moment.

About a week or two later, we got a small box in the mail.
Inside were Cocoa’s ashes, a clay paw print, and a tiny tuft of his fur.

It was sad, but it was also…thoughtful.

It made me realize this wasn’t just a service. It was an industry built on compassion and closure.

Then I looked this up:

Searches for “pet cremation” have been climbing for years. And it makes sense.

Pet ownership keeps rising, burial space is shrinking, and more people see their pets as family.

When that’s the case, the idea of a respectful goodbye doesn’t feel optional. It feels necessary.

It’s one of those “one chart businesses” where you realize a simple trend is quietly powering a whole economy:

And here’s what stands out to me: Most of these businesses are local, personal, and small. But they’re needed everywhere.

That’s what makes this such a fascinating chart.

It’s not just a story about a pet trend; it’s a story about how love, loss, and business overlap.

If it’s true that every family now treats their pets like family members, then the next wave of meaningful businesses might not be about life at all — but how we say goodbye.

What do you think, could you start this business? Reply and let me know.

Thanks for reading Rounders to Founders and this week’s One Chart Wednesday. My mid-week experiment where I share one chart that might just point to a future business.

The goal isn’t to predict the market; it’s to notice the quiet trends that everyone else scrolls past.

Cheers,
Art Parmann